Viacom18 Drives Digital First Strategy by Launching COLORS Telugu on VOOT

Viacom18
India’s second largest advertising led Video on Demand platform VOOT is all set for its Telugu market foray with the launch of COLORS Telugu on VOOT. Leveraging the 80 million plus Telugu speaking audience opportunity, Colors Telugu on VOOT marks Viacom18’s continued focus on its strategic digital first approach. The platform’s new language play will introduce the discerning Telugu audiences from AP/ Telangana and rest of India to 1200 + hours of limitless Telugu entertainment.  The diverse content line-up will include VOOT Originals, Popular Hindi and regional Viacom18 IPs and a massive library of 150+ Telugu movies for its viewers to begin with.  COLORS Telugu on VOOT is set to go live starting 23rd September 2019. Speaking about VOOT’s regional strategy and Telugu launch, Gourav Rakshit – COO, Viacom18 Digital Ventures said, “Regional has been an important play for VOOT as well as Viacom18 and we continue to identify whitespaces in the category and pursue the regional growth opportunity.” Speaking about the launch of COLORS Telugu on VOOT, Akash Banerji – Head, AVOD Business, Viacom18 Digital Ventures said “Regional continues to be a key revenue driver for VOOT and with the new  COLORS Telugu on VOOT slate we will have added further depth to our very dynamic regional content proposition. Regional has also become the new national and plays a decisive role in the outreach strategy of many brands.” Recently, Viacom18 partnered with Film Heritage Foundation for the 5th Film Preservation & Restoration Workshop India 2019 to save our cinematic heritage.

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